Importance vs. urgency

​We live in a digital world which pulls us into conflating the urgent and the important. As marketing decision makers we need to build up our prioritization and decision-making muscles. We need to constantly rebucket “nice to have” and “need to have”. And we need to constantly realign our activities with business objectives, which can be all the difference between calling something a “success” or a “failure”.

Inspired by hearing Nir Eyal talk about his book Indistractable: How to Control Your Attention and Choose Your Life.